As of today, February 1st, 2024, email senders beware! Both Gmail and Yahoo have officially implemented new security requirements aimed at creating a safer and cleaner inbox experience for their users.
The new requirements:
Email Authentication: This includes protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to verify the legitimacy of the sender and prevent email spoofing.
- Set up SPF and DKIM email authentication for your domain. User Mxtoolbox to check your SPF and DKIM records: https://mxtoolbox.com/SuperTool.aspx
- Ensure your spam rates are under 0.10% and never reach a spam rate of 0.30% or higher
- If you send more than 5,000 emails per day, update your DMARC record. Create your own DMARC using Mxtoolbox: https://mxtoolbox.com/dmarc.aspx
Due to large amount to spam email, Google and Yahoo are taking proactive steps by introducing new requirements. These measures are aimed at combating phishing attempts and unauthorized access, ensuring a more secure and trustworthy email environment for their users.
What actions should you take?
If you’re a bulk email sender, here’s what you need to do:
- Check your email authentication: Make sure you have SPF and DKIM set up correctly for your domain.
- Implement a DMARC policy: Start with a basic “p=none” policy to monitor email activity and then gradually move towards stricter policies like “p=reject” as you gain confidence.
- Make unsubscribing easy: Include a clear and functional unsubscribe link in every email.
- Monitor your spam complaint rate: Keep it low by sending relevant content to engaged subscribers and avoiding spammy practices.
Google Email Sender Guidelines: https://support.google.com/a/answer/81126?hl=en
Yahoo Email Sending Best Practices: https://senders.yahooinc.com/best-practices/